Title Tags Optimization

Title Tag
An HTML tag that is used to define the top line of a web browser, the search engine considers this as the most important part of text on the web page, as they base their natural results here.

There is not a single webpage in the top rankings that does not include their main keyword in their title tags. A web page may not use the keyword in their main body instead they use inbound links to rank well, but still in the title tag it is very critical to include it. There are several things to consider for title tag optimization:
1. Important keywords must appear in the title tag
2. Title tags should not exceed the length of 60 characters and must have only 7 to 10 words
3. It should be easily read by the web-surfer (user- friendly)
4. Stop words must be used sparingly and avoid dead weight words altogether if possible
5. Keywords must be as close together as possible (keyword proximity)
6. Put the keywords as close to the title tag's beginning as possible
7. Proper word order of the title tag must be maintained
8.Repeating the keyword in the title tag should be very limited

Title tags are definitely one of the "big three" as far as the algorithmic weight given to them by search engines; they are equally as important as your visible text copy and the links pointing to your pages – perhaps even more so. Yet, even though this has been common knowledge among SEO professionals for at least 10 years, it is often overlooked by webmasters and others attempting to optimize their websites for targeted search engine traffic.